RAPHIC designer Koh Lee Meng solves client’s problems by design. His graphic design firm, Koh Design Consultants, set up in 1984, is his vehicle for creative expression.
As a graphic design firm, Koh Design Consultants creates corporate identity programmes and designs packaging, environmental graphics (includes signage), promotional material, annual reports and other corporate literature. The firm’s tagline is aptly: "We communicate by design".
Graphic designers are visual communicators. (The term “graphic designer” was coined by American book and type designer William Addison Dwiggins in 1922 and achieved widespread usage only after World War II. Prior to that, they were known as commercial artists.) As visual communicators, graphic designers use graphic design alone as a medium of communication, unlike advertising agencies.
Advertising agencies, on the other hand, use anything and everything appropriate to their business: video, the written word, multimedia, photography, illustration, animation and graphic design as well.